Mission Statement
BEATS is a new and refreshing music magazine that has been
created and written to celebrate the success and achievements of female
artists within the Hip Hop and RnB musical genres. The name reflects the genre
of music, as when talking about these type of songs the audience refers to the
rhythm as a ’BEAT’, at the same time it gives the reader an insight into
the magazine’s style which is classy, sophisticated and also edgy. However
BEATS celebrates the industries breakthrough of Hip Hop and RnB, it
often features new upcoming artists to keep its readers up to date with the music
scene.
Through the past years many there have been many successful
male and female artists, their work is shown praise through BEATS.
Unlike other magazines, we do not provide gossip related to the lives
of the artists featured. Instead there are interviews from the musicians
themselves. Women have now made their mark on the world of hip hop and RnB; the
talents of these individuals have emerged and they have developed into
powerful, confident and talented performers. BEATS will promote these
females and celebrate their success.
The magazine will be distributed each month; the set price
of this will be 3.50 per month. BEATS will be available to purchase
in newsagents in addition to supermarkets. It will also be available in music
retail stores such as HMV. However readers will also be able to subscribe to
this magazine through the internet via the website: www.BEATSMAGAZINE.co.uk . The
internet is a valuable source , in addition to this the readership can become a
member of BEATSMAGAZINE, and we will then send the reader emails with reminders
as to when the magazine will be coming
out, for further content for readers it is available for all readers for free and
will allow them to extra access to the latest music and music related news for
free.
BEATS is extensively a music magazine, which is also reflected
throughout the content. It will include tour dates, interviews with inspiring
musicians, there will also be a chance for readers to submit questions to ask
an artist which will be answered and published. This will allow the reader to
connect more with the magazine as they shall feel included. The readership will
enjoy reading articles about upcoming artists as it will give those who aspire
to contribute to the music industry ideas of how to get their music heard. As a
magazine BEATS will satisfy the interests of its target audience, as it will
include features on the latest fashion trends which may have been set by the
featuring artist. BEATS will celebrate the
latest trends with fashion in the world of hip hop and RnB, hair and makeup
tips.
As a magazine BEATS will also like to reward the readership
for their continuous support of the magazine, and this will come in the form of
free posters and voucher codes on iTunes and on, special occasions, ‘freebies’
which may include a single from a featuring artist will be given. There will be
competitions for the readers, with a chance to win concert/ ‘meet and greet’
tickets for fans to win.
The artists which will feature within the magazine will be a
variety of females from the hip hop and RnB genre. The women who shall be
featured will have made a difference within these genres of music, such as
Alicia Keys, Missy Elliot and Mary J Blige .
However there will be some ‘underground’ artists who we believe will be
soon making their impact on music. The magazine will actively promote new
talent, artists that we feel have what it takes to become successful. All women
featured will be inspirational to some of the readership; they can also be seen
as role models due to their confidence strength and determination to succeed.
Once the readers have finished their read the magazine, they will feel a sense
of pride for women, which can add to their own self esteem, this can help them
acknowledge their own strengths and put them to use.
BEATS is a unique magazine which can also reflect the
audience who read it which will be strong successful women. Some may see hip
hop and RnB to be a largely dominated by the male artists. However we aim to
highlight those unique women through them featuring. Readers will see BEATS
as a sophisticated, stylish, inspirational and friendly magazine that
is active in celebrating successful female artists. As a magazine we will offer
honest reviews and a selection of entertaining features. The women who will
read this magazine will share similar interests, which will enable them to
relate to it.
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