The Weeknd will also be featured within BEATS.
He is an underground artist at the moment, but is becoming mainstream with the
help of Drake who made the public aware of him through their single ‘The Zone’.
The Weeknd is from the same hometown as drake; however they are very different,
Weeknd had a drug addiction problem and found his way through the help of
music. The Weeknd will bring hope to the audience, if they are suffering with
any problems they know that they are not alone and are able to see that there
is a way out of it. The Weeknd’s music is extremely current as he is displayed
as an RnB artist. He will bring out the female audience to an even wider
variety as his music is sweet and seductive. The Weeknd is iconic by his hair. The
Weeknd is a new and current artist of whom the audience can relate to, his
music relates to situations which the readership may be in. Allowing them to
feel a much more personal connection with the artist himself. Creating more
effective music, and a great feature for BEATS.
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